We've both spent a long time inside the kinds of products Gliddi touches. Flavio on product and design, Rahul on engineering.

Different backgrounds, same frustration: work software can be technically impressive and still make people's working lives more complicated than they need to be.

We also care about what sits underneath the product. Who has access to your data. What the business model rewards. Whether the company's incentives are actually aligned with the people using it.

We don't think those questions should be separate from making great software.

So we're building Gliddi the way we'd want software for our own company to work: thoughtful, secure, respectful of the people using it, and genuinely good enough to choose on its own merits.